Luxury Restaurant Brand Identity & Menu Designkoko·ro
Date: Fall 2022
Collaborators: Morgan Peele
Koko·ro is a fusion restaurant brand identity for a remote dining concept in Sweden, serving dishes inspired by the structure of a Japanese meal, prepared with Swedish ingredients. Immersed in its natural surroundings, the restaurant's design language emphasizes harmony, minimalism, light, and seasonality.
The name koko·ro translates to "place of peace" — derived from the Japanese word koko (処), meaning "this place," and the Swedish word ro, meaning peace, harmony, and tranquility. The logo design combines the Japanese kanji for "place" with the ancient Norse rune representing joy, harmony, and fellowship — a fitting symbol for a brand built on cultural fusion.
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