Based in Wilmington, NC and rooted in East Coast surf culture, Beach Break Surf was born from the unique conditions of the Carolina coast — shifting sandbars, offshore winds, and waves that have been delighting (and humbling) locals for generations. There's a particular joy that comes from learning to surf here, and for those who grew up doing it, that joy never really goes away.

For this surf school brand identity and logo design project, we built a look & feel rooted in the coast it actually lives on — a North Carolina-inspired color palette, textured typography, and a hand-drawn seashell logo suite. The identity extends into a custom Squarespace website design, giving Beach Break a digital home as approachable and local as the brand itself.