Fast Track Surfing

Founded by former pro-surfer Luke Munro, Fast Track provides private surf coaching to all levels at the best breaks, made accessible via jet ski. The mission of the brand is to give people an epic experience riding the best beginner waves as possible, and to give experienced surfers a way to access a jet ski for practicing tow-ins and riding bigger waves...aka, a way for everyone to get stoked.

 

The brand identity for Fast Track was designed to communicate boldness, confidence, passion, and leadership, with a nod to modern surf culture. The logo captures these core values in a clean, minimal design, emphasising energy, progression, and forward momentum. The logomark is integrated with the typography, creating a strong relationship between design elements. Initial sketches explored ways of representing waves, movement, and progression with varying degrees of abstraction.