Brand Identity
Chapter Coffee
DATE: Winter 2025
SOFTWARE:
Adobe Photoshop
Adobe Illustrator
Figma
The logo for Chapter Coffee combines elegant, breathable typography with a minimalist brand mark that symbolizes unity and connection. The relaxed, negative space is a neutral canvas that invites guests to create their own moments with the brand and one another. The photography was carefully selected to emphasize these authentic connections between people, while portraying the coffee experience with an elevated, sophisticated aesthetic.
Chapter Coffee exists to provide a moment for connection and a sense of belonging through coffee. This coffee is more than what fills your cup—it’s an experience that brings people together. By offering curated coffee selections and a community space to share stories, Chapter Coffee connects you with the farmers, roasters, and fellow coffee lovers who make each cup meaningful.
Every detail of Chapter Coffee's brand design is centered around values of integrity, empathy, and togetherness. Recognizing the rise of loneliness and isolation in today's world, the founder was inspired to create a coffee brand that elevated opportunities for conversation and connection. Through a comprehensive brand strategy process, we brought clarity to Chapter Coffee's core values, purpose, and ideal audience. This strategy helped reveal a visual direction that expressed the brand's identity with depth and intention.
