Bebidas

Bebidas is a beverage truck located on-site at Casa Marina Resort Key West, a luxury hotel and historic landmark embodying the character of Old Key West. The resort team approached Destination Decoded to design an independent brand identity for the truck to give it a unique look among the hotel's other food & beverage offerings. 

 

As lead designer, I created three concepts for the resort to choose from, one of which was a "design steeped in coastal charm". The color palette is inspired by bright citrus with a salty, sunwashed look. The hand-drawn logo illustration is framed by the arched facade of the resort, and combines a margarita glass, tropical palms, and a reference to the key in the resort's icon. The concept takes care to bring the historic resort to life while nodding to the refreshing drink menu served on the beverage truck.